SEO & Local Search


Securing that #1 – or even first page – result on Google can be a game changer for your firm. It brings in leads, builds credibility and even cements your authority within your niche.

SEO pricingWhile it’s a solid and much-needed strategy for your business, it can also be extremely frustrating. (And yes, we’ll get to SEO pricing here in a second!) Let’s face it, Google can be pretty finicky. 

One day you’re #1 – and the next page 3 all because of yet another “update”.

At TheShift.Agency, we take the hassle out of SEO and local search so you can focus on what you do best – help your clients. NOT whack-a-mole.

Our comprehensive SEO strategy includes advanced keyword research, Google Map citations, and rank tracking to monitor your progress.

We’ll also check in with you regularly to share wins and keep you up to date on upcoming changes that might affect your progress. And don’t worry – we’ll have a plan already in place to handle any new updates Google throws at us.

Tier 1: Local SEO

The most important part of any Local SEO campaign is ensuring consistency, which is why every single campaign starts with a full audit.

Without this crucial step (that most cheap competitors skip), you’d be throwing money down the drain.

We put every campaign through this extremely detailed, time intensive process. We catalogue correct and incorrect citations, avoiding any duplication of efforts. This results in a fully detailed report, including a road map on how to repair incorrect citations most effectively.

Local Citations Building

Local directory citations are the bread and butter of local SEO. With our careful, manual submissions, we make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories. Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for that particular client.

Strategy 1: Ego directories – The most popular, traffic dense, authority directories.
Strategy 2: Competitor directories – We take your specific keywords and find out what citations are important not only in your industry but your specific SERPs.
Strategy 3: Competitor review directories – We scrape competitor review directories to find Google trusted directories.

We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods). We deliver a transparent report including all login info.

Rich Media Citations

Anyone can do plain old directory submissions, but to make them count, we beef them up with geo-tagged photos and videos, plus citations and links from rich media sources.

We create straightforward, whiteboard style video slideshows, with music, pictures and text. These videos are optimized to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, creating high authority, legit links and citations.

Here, you provide us with 10, ideally relevant & branded images. We optimize, upload, and again optimize, including geo-meta data. We then submit these images to the top image hosting sources, creating high authority, legit links and citations.

Social Citations

This year and beyond, social media is becoming more important. We make sure you’re ahead of the game and rounding out your citation profile by getting you awesome social citations.

In this module, we create careful, manual submissions, adding all media and content which again results in high authority, legit links and citations. We submit to powerful & authoritative social media sites.

Tier 2: Advanced SEO

Our advanced SEO strategy will MAXIMIZE your rankings and traffic in a strategic way. It involves 2 major components:

1) Maximizing current rankings with our “Easy Wins Method”:
We identify terms that you’re already ranking for in positions 4-30 and push those terms up with a diversified, safe, white hat link building strategy to get you quick increases in traffic.

2) Advanced Competitive Research:
We use advanced competitive research (Competitive Gap Analysis) to find what you’re missing: High volume, low competition, valuable keywords. Then we build out awesome, well-researched content with our blogging service to target these mid-cycle buyer keywords!

By combining both of these strategies we are able to achieve awesome boosts in targeted traffic.

Ranking Factors that Matter

While Google changes its algotrithmn often, there are key ranking factors that remain vital to your ranking success.

But what is REALLY driving rankings in organic search today is largely the same as it has been for the last 10+ years: Links and Content.

Check out this study done by ahrefs that shows the correlating factors of high search engine rankings, LINKS are STILL the #1 driving factor behind rankings.

Integrating LSI

 Google has gotten smarter over the years. The days of keyword stuffing are long gone and websites that still utilize those tactics are being penalized for it.

Instead, search engines are looking at the intent behind the search and understanding that some searches have the same intent.

That’s why you no longer need to build out different pages for each keyword, but focus on building pages based on topics.

For instance, old school search engine optimization used to build out pages for each keyword: pet groomer, pet grooming, groom your pet, etc.

Now Google understands those are all the same thing, so you can just create 1 page and you’ll rank for a ton of the variations.

Tier 3: Elite SEO

Our elite SEO strategy inlcudes all the benefits in Tier 1 and Tier 2, but is designed to bring you results that are more targeted, faster.

We dig deep to find the search patterns of your ideal clients and target those towards the end of the buying cycle.

For example, instead of targeting “Immigration Lawyer” we drill it down to “file my k1 visa”.

These long-tail and intent-based keywords can be a goldmine for clients who go through the painstaking process of identifying them. In our Elite package, we do just that for you!

Client Conversion System

It’s not enough to have clients contact you via search, you need to be able to convert them into PAYING clients.

To do this, you must follow-up, follow-up, follow-up! If you don’t, you are missing out on significant income potential.

When working with our clients we have realized this is a key area that often gets neglected. While the desire to to follow-up maybe there, it’s easy to get distracted with other more pressing issues or fall into “analysis paralysis” over how exactly to follow-up. The result? No follow-up and no new client.

At TheShift.Agency, we work to alleviate this burden by providing you with email scripts, branded ebooks for prospects and even provide training for your staff on the front lines.

We want you to have ALL the tools you need to be successful generating leads online.

High Profile Exposure

Every month we get content (either written by you or ghost-written by us and approved by you) syndicated to 50+ major media outlets.

The outlets will vary, as will the mentions, due the nature of media – but the end result will be potential clients seeing “guest expert” articles by you, or mentions of your firm, on sites like ABC News, the New York Times, and so on.

As the months pass by these mentions stack up, and not only provide HUGE credibility to potential clients, but get lots of extra eyes on the firm and serve to drive you even higher into the search engines.

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