Direct Response Copywriter

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STEP AWAY FROM THE BANANA.

Most clients are usually at their wits’ end with copywriters by the time they get to us, we get it. It can be crazy frustrating.

We promise to be different. Here at TheShift.Agency we deliver high-level strategy and optimization, coupled with the psychological know how necessary to get in the head of your buyers. And this means you can sell more, easier. 

As a direct response copywriter with 15+ years of experience and over $300 million of products and services sold, we know a thing (or two) about crafting copy that SELLS. We know how to persuade even the coldest of traffic to become raving fans with just a few scrolls.  

Want to see examples of our work? Shoot us an email here so we can chat.

A few examples of our work:

Project Highlights:

We worked extensively with Golf Tailor to help them sell tuition programs from some of the finest instructors in the world, including Tiger Woods’s coach and several PGA pros.

Many of our pieces for Golf Tailor become long running controls, and our first ever piece netted $1.85 profit per click from heavy media buying.

Project Highlights:

We were retained for an ongoing project by Brewer Consulting, a marketing firm that focuses on finding clients for financial advisors. Our funnels and copywriting angles brought prospects to in-person workshops for just $21 a head – industry standard is closer to $200.

 

COPYWRITING PROJECTS WE CAN HELP WITH:

  • SALESPAGES

  • LANDING PAGES

  • LEAD CAPTURE/OPTIN PAGES

  • PRODUCT DESCRIPTIONS

  • UPSELLS & DOWNSELLS

  • WEBINAR SCRIPTS

  • WEBINAR REGISTRATION PAGE

  • VIDEO SALES LETTERS (VSL)

  • YOUTUBE ADS

  • FACEBOOK ADS

  • LINKEDIN PROFILE/MESSAGING

  • EMAIL CAMPAIGNS

  • DIRECT MAIL CAMPAIGNS

  • PHONE SALE SCRIPTS

  • LEAD MAGNET STRATEGY & CREATION

WHAT IS Direct Response COPYWRITING?

The term direct response copywriteror even “copywriting” – is one of the most misunderstood concepts in marketing. What is it exactly?

It’s the combination of two very important elements…

1) Direct Response Marketing:

a type of marketing that elicits a specific, measured response resulting from a consumer’s direct response to a marketer.

2) Copywriting:

art and science of writing copy (words used on direct mail, online ads, etc.) that sells your product or service and convinces prospective customers to take a specific action.

In other words…

a direct response copywriter uses the art and science of writing words that sells your product or service and convinces prospective customers to take a specific “direct” response.

While writing itself is a fairly subjective subject, when it comes to copywriting there are some tell-tale signs of whether the copy is “good” or “bad.”

Key traits of the best direct response copywriters:

  • strong track record of success in your niche
  • they’re a great listener and WANT to understand the details of your project (not just rush through it)
  • they research your competitors and current successes/failures BEFORE typing a single sentence
  • seek to understand the entire marketing funnel and where the reader will be on their customer journey when they read the copy
  • ability to adapt and write in whatever voice/tone is most relatable to the audience

Still confused? While not all situations are black and white, you can use the lists below to help you determine whether you need a highly specialized direct response copywriter, or a more affordable content writer for your project.

YES!

  • Salespage
  • Landing page
  • Pitch deck
  • Webinar script
  • Social media ad
  • Email launch campaign

 

No.

  • Blog post
  • Privacy policy
  • Information packet
  • Client onboarding documents
  • SEO content

 

Maybe?

  • Product description
  • Social media content
  • Lead magnet
  • Website content
  • Case Studies
  • Informational product 

 

“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe

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